From brief
To strengthen Trà’s brand positioning by engaging a younger audience through high-entertainment activations.
To love
We developed a series of integrated campaigns built around entertainment and gamification dynamics.
In 2024, we launched a “social karaoke” on Instagram featuring an original song, supported by an offline tour for product trials during Milan Games Week and a digital contest. The campaign was amplified through influencer activations on Instagram and TikTok, and backed by a digital media plan.
In 2025, the activation took place at Party Like a Deejay in Milan, where participants joined a collective karaoke — a sTràcoro — led by La Vale from Radio Deejay.
