We believe that love, true love, begins with respect for every person.
That is why we are committed to advancing diversity, equity and inclusion in our projects and within our teams, because communication that forges real connections cannot exclude anyone.
“Make LOVE, not ads” is about this too: amplifying every voice, dismantling bias and turning creativity into a driver of cultural change.
OUR APPROACH
Nothing about us without us
This principle, born within the disability rights movement, is the foundation of our participatory method: no decision, no campaign, no representation should ever be made without the direct involvement of the people concerned.
That is why we actively include experts from underrepresented groups in the creative processes of projects that affect them.
AccessibilitY by design
Accessibility cannot be a last-minute addition; it must be embedded in the design from the very beginning.
That is why we create content and events that are always accessible to everyone.
Commitment on the front line
We have developed unbranded projects that focus on authentic representation and social impact, going beyond any commercial brief. We want to contribute to cultural change that is lasting and tangible. At the same time, we work every day to build an inclusive and accessible internal culture, committing ourselves to certify and measure our actions so that our effort remains visible and verifiable.
Our projects
Unbarrier “To move everyone” – Civic Brand Project
YAM112003 “showREAL” – Integrated Campaign
showREAL “Strano ma vero” – Digital Campaign
YAM112003 “Spot your Bias” – training card game
projects for brandS
Netflix Tutta la luce che non vediamo – Event
Play-Doh “L’immaginazione prende forma oltre ogni limite” – Integrated Campaign
LibriBianchi “Solo la cultura può fermare la guerra” – Event
Fondazione Diversity Diversity Media Awards – Event
AXA ITALIA “Io non ballo da sola” – Event
LaF “Brave. Storie di ragazze coraggiose” – Tv show
Rai 2 “Diversamente amore” – Tv show
Real Time “Di fatto, famiglie” – Tv Show
Change is built together.
If you share our values of inclusion, accessibility and respect, or if you want to collaborate on projects that truly put people at the center, we are here to listen.
Whether you want to propose an idea, share an experience, report an opportunity, or simply reach out, contact our DEI team.