From brief
Create a format able to explore new languages of fine dining and bring it together with street food, making it more shareable and closer to people, without ever simplifying its excellence.
To love
We developed a project that brings fine dining and street food into dialogue, starring internationally renowned chefs who brought their creative vision into urban contexts, creating unique, limited-edition recipes.
A cultural experience before a gastronomic one, strongly visual and designed to spark digital conversation, rooted in local communities and amplified through the involvement of influencers and journalists. A scalable project with a clear, recognizable identity, developed in key cities such as Paris and London.
