From brief
Transform the S.Pellegrino Young Chef Academy Grand Finale into a citywide experience, engaging a broad audience through an activation designed to celebrate the 15 finalist young chefs, amplify the competition’s visibility, and reinforce S.Pellegrino’s role as a champion of the next generation of global culinary talent.
To love
We conceived and delivered “Star Hunt”, a citywide activation that turned Milan into an interactive journey through a series of OOH installations dedicated to the competition’s finalists. People were invited to explore the city and collect stars to unlock exclusive culinary experiences. The activation was amplified through a social media campaign featuring creators and food influencers, extending engagement far beyond the city itself.
RESULTS: 15 OOH installations, 90% positive social media sentiment, 503K reach, 773K impressions, 23.6K engagements.
In 2026 the project won a gold at the NC Awards, a bronze at the BC&E Awards, and was named category winner at the Touchpoint Engagement Awards.
