From brief
Develop a creative concept capable of bringing both the live experience and the brand’s social channels to life during the Nitto ATP Finals 2025, leveraging Jannik Sinner’s role as brand ambassador while engaging additional influencers.
To love
We produced the hero video featuring Jannik Sinner in a double interview with himself, playing the dual role of Lavazza ambassador and tennis champion. At the Fun Village, we created an immersive experience inspired by the uniqueness and originality of the Lavazza A Modo Mio system. We also managed the event’s live social media coverage, collaborating with a range of creators, including The PanPers.
RESULTS: 7M video views, 7.8M unique reach, 10.5K on-site participants, 17K contest participants, and over 1K accessories sold.
In 2026 the project received a Special Jury Mention at the Touchpoint Engagement Awards.
