WHAT ARE COOKIES? Cookies are small text files that a server can send to the PC, Smartphone, tablet or any other electronic device used by anyone visiting a web site. In the course of the following visit, the same server that has sent them can read the cookies in the PC, Smartphone, tablet or any other electronic device to obtain information of various kinds. According to the purpose for which they are used, they may be classified as: Technical cookies These are the cookies which enable online activities and provide the services requested by users. They are not used for any other purposes and are normally installed directly by the web site owner. Without the use of such cookies, some operations would either be impossible or would be more complex and/or less secure, for example home banking (viewing bank account statements, making bank transfers, paying utility bills, etc), for which cookies are indispensable since they enable the user to be identified at the start and throughout a browsing session. Cookie analytics Even though they cannot actually be classified as “technical”, cookie analytics may be considered similar when used directly by the site owner for site optimization purposes to collect information in aggregate form regarding the number of users and the ways in which they visit the site. Under these conditions, cookie analytics are subject to the same rules as technical cookies in terms of policy and authorization. Cookie profiling These are used to track the user’s online activities and to create profiles regarding his/her tastes, habits, choices etc. By means of these cookies, it is possible to send messages to the user’s terminal in line with his/her preferences, expressed by former browsing activities. Third party cookies YAM112003 may also use various web site or web server cookies (aka “third party” cookies): this occurs because the site may for instance contain images, maps, soundtracks or specific links to web pages of other domains residing on different servers from that of the page being requested. In other words, the aforesaid cookies are set directly by managers of websites or servers other than our own site. Third party cookies are also used to personalize the advertising display and frequency in line with the user’s interests. It is possible to share this information with other parties, such as advertisers, who may use their own cookies to collect information on activities carried out by users on the web site. Advertisers could also use this information to measure the effectiveness of their advertisements. The use of such cookies requires the previous acquisition of the user’s voluntary and informed authorization. Such cookies are not controlled directly by our site and therefore, to revoke authorization, it is necessary to address the third party internet sites or those indicated below: http://www.youronlinechoices.com/uk/your-ad-choices http://www.allaboutcookies.org/manage-cookies/index.html Browser data In the course of their normal activity, the information technology systems and the software procedures on which the correct functioning of this web site depend, acquire certain types of personal data whose transmission is implicit in the use of Internet communication protocols. This information is not collected for the purpose of being associated with any particular or predefined interested party but could, however, owing to its very nature, enable user identification if elaborated or associated with data held by third parties. This data category comprises IP addresses or the domain names of the computers employed by users for connecting to the site, the recorded URI (Uniform Resource Identifier) addresses of the requested resources, the time of the query, the method used to submit the query to the server, the dimension of the file obtained in response to the query, the numerical code indicating the state of the response provided by the server (successful, error etc.) and other parameters relating to the operative system and the computing environment of the user. This data is used for the sole purpose of collecting anonymous statistical information regarding browsing activities on the site and to monitor its correct functioning, and will be deleted immediately after processing. The data could be used to ascertain liability in the case of hypothetical computing crimes targeting the site.
HOW TO DISABLE COOKIES IN YOUR BROWSER Much of the user data supplied through cookies is optional. To learn how to disable cookies, according to the browser used (internet Explorer, Mozilla, Safari, Chrome) connect to the web site http://www.aboutcookies.org/default.aspx?page=2 which contains many useful explanations.
Vuoi saperne di più?
Mettiti in contatto con noi e scopri come possiamo essere utili alla tua azienda. Il nostro staff ti risponderà nel minor tempo possibile.